Google’s New ‘In Market Buyers’ Targeting

Google recently launched an exciting new targeting feature called ‘In Market Buyers’, which allows advertisers to market through the Google Display Network to people believed to be in ‘buying mode’. The feature uses site visitation habits and behavior to identify these audiences, and can be added to a campaign via the ‘interests & remarketing’ section of the ‘Display Network’ tab in the Google AdWords interface.

For further reading: Google Quietly Rolls-Out ‘In Market Buyers’ Targeting To Reach Imminent Buyers