According to Google’s Matt Cutts they are rolling out a small change in their ranking algorythms to drop low quality exact match domain names from ranking so high. Will this affect any microsites you have? The answer to that is really another question … what is considered low quality?
Low Quality Indicators
- One page sites with very little content.
- Sites that redirect just about every page.
- Sites that have a few pages of good content, but are never updated.
- Sites that have no links to them from other sites.
For example an exact match domain microsite might be something like www.jaycotraveltrailer.com. The domain name has great keywords in it that people might search for, but the website itself has no content. Google doesn’t want these types of sites ranking over a site that legitmately sells Jayco travel trailers.
The bottom line is making sure no matter what kind of website you have; it has the best content possible.