Best Practices RV Email Marketing

The email screenshot below isn’t about RVing but it has all the right elements of a great email.  Have look at it and see if you can see the key parts…

• Personal – uses first name in salutation.
• Short paragraphs for easy reading with relevant text links.
• HUGE call to action (it’s obviously what they want you to do)
• Appropriate bullet list of benefits (WIIFM – what’s in it for me)
• Appropriate graphic which makes the product/service tangible (feeling of something they can hold physically)
• Personal – uses photo of person sending the email.
• Secondary call to action – FREE website assessment.
• BEST OF ALL – all around focused email on one primary and one secondary thing.

How might this apply to RV emails?  My thoughts…

• Instead of broad e-newsletter type each month focus on something more specific once per month and rotate the same schedule for a quarter (every 3 months). Maybe focus on service one month, then a new product line you are carrying the next month, then the 3rd month maybe a neat place to go on a weekend camping trip.  Those would be the primary thing about the email but also include a secondary thing in an appropriate fashion.
• Don’t just provide info, give a clear and strong WIIFM call to action.  What is our goal of the email?  What chain of events have to happen to reach that goal?
• Keep the content of the email clean/simple with a CLEAR call to action.
• Make the email come from someone respected and pleasant at your RV dealership, someone who is passionate about helping people.

There is lots more I could ramble on about but you get the idea and if you need assistance your team captain can help you out.

Until next time…