Best Practices RV Email Marketing

Posted by 6 years ago
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The email screenshot below isn’t about RVing but it has all the right elements of a great email.  Have look at it and see if you can see the key parts…

  • Personal – uses first name in salutation.
  • Short paragraphs for easy reading with relevant text links.
  • HUGE call to action (it’s obviously what they want you to do)
  • Appropriate bullet list of benefits (WIIFM – what’s in it for me)
  • Appropriate graphic which makes the product/service tangible (feeling of something they can hold physically)
  • Personal – uses photo of person sending the email.
  • Secondary call to action – FREE website assessment.
  • BEST OF ALL – all around focused email on one primary and one secondary thing.

How might this apply to RV emails?  My thoughts…

  • Instead of broad e-newsletter type each month focus on something more specific once per month and rotate the same schedule for a quarter (every 3 months). Maybe focus on service one month, then a new product line you are carrying the next month, then the 3rd month maybe a neat place to go on a weekend camping trip.  Those would be the primary thing about the email but also include a secondary thing in an appropriate fashion.
  • Don’t just provide info, give a clear and strong WIIFM call to action.  What is our goal of the email?  What chain of events have to happen to reach that goal?
  • Keep the content of the email clean/simple with a CLEAR call to action.
  • Make the email come from someone respected and pleasant at your RV dealership, someone who is passionate about helping people.

There is lots more I could ramble on about but you get the idea and if you need assistance your team captain can help you out.

Until next time…

About the Author:

Kevin | InteractRV

Kevin enjoys camping in Pure Michigan w/ his bride of 20+ years and three wonderful daughters!  As one of the co-founders and current President of InteractRV, he’s passionate about helping Dealerships be successful with their web and online marketing efforts.

Find Kevin on his personal blog or on LinkedIn.

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