Top Shelf or In Reach?

Posted by 8 years ago
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I've heard some folks recently refer to their services as 'top shelf' meaning they are the best or premiere solution.  After thinking about it for a bit I began to wonder if being on the 'top shelf' isn't where you want to be.  Think about it for a minute … would rather be on the top shelf or within reach?  If I go into my local grocery store looking for peanut butter I'll find organic, 100% peanuts, etc.. on the top shelf, but I'll find what most people buy.

About the Author:

Kevin | InteractRV

Kevin enjoys camping in Pure Michigan w/ his bride of 20+ years and three wonderful daughters! As one of the co-founders and current President of InteractRV, he’s passionate about helping Dealerships be successful with their web and online marketing efforts.  Find Kevin on LinkedIn.

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