In 2012 Google made 37 large algorithm changes that influenced the amount of shoppers and customers coming to your website. More changes this year are making it even more challenging for people to find your website. You need to be prepared to face these changes and understand how they can impact your website, and ultimately, leads.
Google wants to provide search results that most accurately meet the wants of the person searching. Unfortunately, this makes the work required to be successful in the keyword rankings all the more challenging. With over 65% of your website shoppers coming from Google, it’s well worth putting the effort into it.
Now, instead of primarily counting links or looking at the amount of times a keyword appears in your text, Google has shifted its view to include many more factors in their ranking algorithms. This new term has been coined ‘inbound marketing’. Inbound marketing focuses on creating quality content that pulls people toward your company and products, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic you can then convert, close, and delight over time.
This means over 20 metrics, including quality blog content, social site interactions, on site content, and link building, should be top notch. Google strives for excellence, which is exactly what we need to deliver to them and ultimately to your future customers.
Inbound marketing requires a keen understanding of what shoppers need and how to communicate to them in a way they relate to and Google acknowledges. We’re here to help educate you on how to do that.
Stay tuned for part 2 of this 3 part series on inbound marketing to help you discover new tactics and strategies for staying on top of Google’s ever changing updates.