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The It’s All Included Fallacy

recent example a rv web services provider claims WE NEVER UPCHARGE FOR ANYTHING then launches a new feature in which they upcharge. another example is claiming you do all kinds of work that's 'included' and actually doing it.  Many sites … Continued

Posted by 14 years ago

There is Power in the RV Library

We've heard it said many many time how much folks at the dealerships responsible for managing the inventory absolutely love the RV Library Lookup.  Just recently we had a situation where a salesperson fell in love with the RV Library … Continued

Posted by 15 years ago

Process Credit Applications in Half the Time

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Posted by 15 years ago

Time for a Site Re-Design??

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Posted by 15 years ago

Build It and They Will Come

If you've watched the movie Field of Dreams you'll remember the voice from above speaking to Kevin Costner, as Ray the farmer, to build it and they will come. So, what does he do? He turns a corn field into … Continued

Posted by 16 years ago

Shopper’s VS Buyer’s

The big question is … who is your website designed for? The vast majority of RV Dealership websites are designed for the Buyer. The person coming to your website knowing exactly what they want. You know the typical navigation path … Continued

Posted by 16 years ago
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