How to Represent Multiple Locations on One Website

Posted by 3 weeks ago

Your website is a complete digital storefront, designed to bring in buyers to both your online and physical stores. It’s
a central location where your customers can find anything and everything they want, without having to click away and
browse other websites, including those of your competitors.

If you have multiple RV locations, a single website that represents all your locations can help to build your business,
expand your audience, and overcome common challenges associated with serving customers across locations. It can also give
your customers the simplified, modern shopping experience they expect.

Create a Dedicated Page for Each Location

Just because you incorporate multiple locations into a single website doesn’t mean you can’t create a dedicated page for
each location. In fact, doing so is best practice. Consider the following benefits of having separate location pages
within your website and a few tips of what to include on each location page.

Benefits to Separate Location Pages Within Your Website

Having separate location pages within your website allows you to unify all your locations under a single, consistent
branded experience. It lets you better leverage SEO to bring more buyers to your website and location subsites. Plus,
it’s more cost-effective for you and easier for shoppers to understand.

What to Include on Each Location Page

Location pages can help your customers find what they’re looking for and improve the visibility of your inventory. While
having separate location pages means you can customize each page to specific customers, interests, and content, there are
a few essentials elements to include on each page.

Incorporate Local Keywords for Each Location

Of course, location-specific content goes beyond just giving your shoppers a better experience. It contributes to helping
local customers find your business. For SEO purposes, including location-based keywords that are specific to your
geographical region can improve your visibility on search engines and drive more local shoppers to your stores.

Strategies for Enhancing Local Search

Consider the following strategies to enhance your local search results on your individual location pages.

Simplify Navigation and Location Search Filters

Modern shoppers want the ease and convenience of finding everything in one place. The impact of Amazon and similar online
shopping experiences have dramatically altered the expectations placed on other online retailers. When online shopping
experiences don’t stack up, modern customers are more likely to take their business elsewhere.

The simple solution of incorporating all your locations into a single, streamlined shopping experience goes a long way
toward giving modern shoppers the experience they expect. But the small details customers encounter along their shopping
experience make a big difference too. User-friendly navigation can empower your website visitors to easily find what
they’re looking for and easily make progress toward a purchase.

Best Practices for Intuitive Navigation

Consider the following best practices for designing intuitive navigation and search filters on your website.

Conclusion

If you have multiple RV locations, your website can be a one-stop-shop for all your visitors to find everything they’re
looking for. By creating a dedicated page for each of your locations, incorporating local keywords, enabling easy sorting
of your inventory, and simplifying navigation for search, you can give shoppers they experience they expect.

With the right website, you can effectively represent all your locations within a single site to continue to build your
business, expand your potential audience, and attract more customers to your physical and online stores. If your website
feels lacking or disjointed in any way, now is the time to evaluate your online shopping experience and update your
website strategy.

To learn more about how you can build a better website experience for your shoppers, visit Interactrv.com.

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