Top Shelf or In Reach?

Posted by 13 years ago

I've heard some folks recently refer to their services as 'top shelf' meaning they are the best or premiere solution.  After thinking about it for a bit I began to wonder if being on the 'top shelf' isn't where you want to be.  Think about it for a minute … would rather be on the top shelf or within reach?  If I go into my local grocery store looking for peanut butter I'll find organic, 100% peanuts, etc.. on the top shelf, but I'll find what most people buy.

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