I've heard some folks recently refer to their services as 'top shelf' meaning they are the best or premiere solution. After thinking about it for a bit I began to wonder if being on the 'top shelf' isn't where you want to be. Think about it for a minute … would rather be on the top shelf or within reach? If I go into my local grocery store looking for peanut butter I'll find organic, 100% peanuts, etc.. on the top shelf, but I'll find what most people buy.
About the Author:
Kevin enjoys camping in Pure Michigan w/ his bride of 20+ years and three wonderful daughters! As one of the co-founders and current President of InteractRV, he’s passionate about helping Dealerships be successful with their web and online marketing efforts.