Time for a Site Re-Design??

by shauna June 8, 2009

Thought about changing the look or feel of your website?  Maybe now is the time to consider a website face lift!  Whether you are a current client of ours, or a dealer looking for something new….we can help you! 

For many years, researchers have been studying the best time for a site re-design and why.  Most people are informed not to change their site because most consumers don’t accept change well.  Most people find it difficult to navigate through a newly designed site, and don’t like to create new techniques or habits. On the flip side, a new site re-design might make it easier for consumers to use, rather than harder!

Here are some questions you might want to ask yourself if you are considering a site re-design:

Do your analytics show that your site is performing well? 

  • Are visitors immediately leaving?
  • Is the time of visitors on site low?
  • Are they viewing more than 1-2 pages?

Would changing your site really make a difference?

  • Will changing the layout of design really make a difference?
  • Will you have the same customer feedback?
  • Will you have the same traffic?
  • Will you increase traffic?
  • Will you keep them on the site longer?

As stated above, will you upset previous consumers if you change the site or excite them?

  • Will it be harder for them to navigate?
  • Will they get confused?
  • Will they love the new layout?
  • Will navigation be easier for them?
  • Will they view it as a dramatic improvement?

Could the current design be hurting your company in Search Engine rankings?

  • Have new technologies in web design come along over the last few years that could help you generate more leads, possibly by getting rid of tables and like such?
    • Have you asked your current provider if they use old technologies?

Does your current site look outdated?

  • Many new web design concept have come along over the past few years, which can make old sites look old.  Does your site seem to look “old” compared to others?

InteractRV does all of these things mentioned above!  If you would like to discuss the possibility of a site re-design, please call today! You can reach us at (800)515-9672.

Also, take a look some of our current dealers RV web design.

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