by Kevin W.
18. January 2011 02:43
Remember the Showtime Rotisserie? Ron
Popeil invented a small rotisserie oven and coined the phrase ‘set it
and forget it’ as part of the ease of using the invention.
Have you had a ‘set it and forget it’ website and Internet marketing strategy?
As
many dealerships are headed into the ‘off season’ it’s a great time to
get out the measuring stick and see how your Internet marketing efforts
are paying off. Here are a few questions to help get you started.
- Are you on track to achieve your website and Internet related goals for 2010? Didn’t set any goals? Get started now for 2011.
- Are
you confident your dealership took advantage of every lead that came
into your dealership? Use your simple CRM to keep track of every lead
and even your closing ratios by marketing source.
- How
is each of your Internet marketing methods performing? Do your
classifieds, pay per click, and other strategies have an acceptable ROI?
- Is
social media on your radar? If done correctly, there can be benefits
to Facebook, blogging, and other social tools. It’s not too late to
start.
Your website is your number one marketing tool ...
be careful not to have a set it and forget it attitude. Now is a great
time to get your Internet marketing strategies well positioned for
2011.
our team captain can help you evaluate and work on plans for 2011 .. call 800-515-9672!
I know some of you are already at work evaluating and preparing for 2011. Keep it up!
As always thank you for the opportunity to serve with your website and Internet marketing efforts.
Congrats to Top 50 Dealers!
It was exciting to see that 11 of the top 50 dealers and 2 out of the 5 blue ribbon awards were presented to InteractRV clients. Glad to be just a small part of their success.