So, you've got your website all cranked up and ready to go for 2009.  You've gone over it with a fine tooth comb and the traffic is coming in.  You begin to watch your web stats to see where your website traffic is coming from.

While most is coming from search engines you notice that very little or no traffic is coming from the manufacturer website's for the brands you sell.  Not so great ... you think to yourself.  Curious, you hop over to one of the manufacturer website's and put in your local zip code to see how your dealer info comes up.

What you find makes your lunch turn over in your stomach.  There is your dealership name with only a phone number and address, but no email address and no website link.

Think this is abnormal?  Unfortunately, it isn't, but don't get too discouraged.  With a little effort you can get this changed and start putting the manufacturer's you represent to work for you and stop flushing leads down the drain.

The PO!NT: If you haven't reviewed all your dealership information on the manufacturer and supplier website's you represent, now is the time. Make a list and get someone to go through each manufacturer website using the dealer locator and make sure your dealership address, phone, email, and website are correct!