3. January 2009 04:32
The Internet Super Highway is much different than the
highway your shoppers and customers use to get to your dealership. You
might get a number of opportunities to make a lasting impression as a
prospect drives by your lot multiple times, but what about the shopper
on the Internet … how many times do you get to make a lasting
impression with them?
Dealership owners take great pride in their physical lot. Many times
spending millions of dollars to build outstanding sales and service
facilities … and thousands each year on maintenance, landscaping,
comfortable waiting rooms, and general upkeep.
even with over 80% of their shoppers and customers going to their
website before setting foot on their lot … they’ve settled for a same
old looking website that really doesn’t give their shoppers a lasting
Don’t expect your shoppers and customers to give you their business if
you don’t give them a lasting impression with your website. Use your
website to build trust and confidence in your future prospects and
current customers. Make your website look and feel like who you are as
a dealership. Not branding your website may be losing you sales!
10. December 2008 02:15
The big question is ... who is your website designed for? The vast
majority of RV Dealership websites are designed for the Buyer. The
person coming to your website knowing exactly what they want. You know
the typical navigation path .... New RVs > Travel Trailers > Less
than $20,000 > List of what you have in-stock on the lot. Seems like
the right thing to do, after all that's what every other dealership
With the typical Buyer
taking 90 days to 1 year being a Shopper before making a decision
shouldn't you ask yourself ... how does my website persuade the Shopper
to trust my RV Dealership so that when they do become a Buyer you've
already met their initial needs as a Shopper and naturally they look to
buy from you first?
In the early buying stages (shopper), you save the visitor time by
providing them with information and insight they would have otherwise
had to work much harder and longer to obtain. They give you their time
because they sense they are saving some in return. Conveying this
information and insight with engaging and enjoyable website content
further leverages this relationship by ensuring that visitors are not
only saving time, but enjoying the time they do spend with you. Do that
and it's a fair bet you'll end up turning your Shopper into a Buyer
How do you do it? What can you possibly do on your website to meet the
needs of your website Shopper's? Start by listening. Get a simple
feedback form where your Shoppers and Buyers can tell you what they
like and don't like about your website? We've tested over 5 different
forms and have narrowed down which one gets the best results.
Next, think simply about how your shoppers behave on your lot. Believe
it or not your online shoppers have similar needs. For example, make it
easy for them to get around your entire website so they can learn.
Soaking it all in is alot of the experience for a shopper.
It might be something as simple as allowing your shoppers to find all
your travel trailers with bunks in them. That's how people shop, isn't
it? We've done this on all of our RV Dealer websites and it works!
That's a simple start and there are many other things you can do to get
your shoppers hooked on you today ... so they'll be back. If you would
like more info on how we might be able to help your dealership website
give us a call at 1-800-515-9672.
10. October 2008 08:25
So, you've got your website all cranked up and ready to
go for 2009. You've gone over it with a fine tooth comb and the
traffic is coming in. You begin to watch your web stats to see where
your website traffic is coming from.
most is coming from search engines you notice that very little or no
traffic is coming from the manufacturer website's for the brands you
sell. Not so great ... you think to yourself. Curious, you hop over
to one of the manufacturer website's and put in your local zip code to
see how your dealer info comes up.
you find makes your lunch turn over in your stomach. There is your
dealership name with only a phone number and address, but no email
address and no website link.
this is abnormal? Unfortunately, it isn't, but don't get too
discouraged. With a little effort you can get this changed and start
putting the manufacturer's you represent to work for you and stop
flushing leads down the drain.
If you haven't reviewed all your dealership information on the
manufacturer and supplier website's you represent, now is the
time. Make a list and get someone to go through each manufacturer
website using the dealer locator and make sure your dealership address,
phone, email, and website are correct!