Remember the Showtime Rotisserie?  Ron Popeil invented a small rotisserie oven and coined the phrase ‘set it and forget it’ as part of the ease of using the invention.

Have you had a ‘set it and forget it’ website and Internet marketing strategy?

As many dealerships are headed into the ‘off season’ it’s a great time to get out the measuring stick and see how your Internet marketing efforts are paying off.  Here are a few questions to help get you started.

• Are you on track to achieve your website and Internet related goals for 2010?  Didn’t set any goals?  Get started now for 2011.

• Are you confident your dealership took advantage of every lead that came into your dealership?  Use your simple CRM to keep track of every lead and even your closing ratios by marketing source.

• How is each of your Internet marketing methods performing?  Do your classifieds, pay per click, and other strategies have an acceptable ROI?

• Is social media on your radar?  If done correctly, there can be benefits to Facebook, blogging, and other social tools.  It’s not too late to start.

Your website is your number one marketing tool ... be careful not to have a set it and forget it attitude.  Now is a great time to get your Internet marketing strategies well positioned for 2011.

our team captain can help you evaluate and work on plans for 2011 .. call 800-515-9672!

I know some of you are already at work evaluating and preparing for 2011.  Keep it up!

As always thank you for the opportunity to serve with your website and Internet marketing efforts.

Congrats to Top 50 Dealers!

It was exciting to see that 11 of the top 50 dealers and 2 out of the 5 blue ribbon awards were presented to InteractRV clients.  Glad to be just a small part of their success.

Have you ever had someone leave your dealership and wondered why you stopped getting leads from your website or classified site?  Or has someone left your dealership and then weeks/months later you find out that you haven't been receiving email leads from a particular lead source?  Believe it or not it happens more than you might think.  So, how does it happen?

Well, here's a story of a lovely lady, who was having a grand time handling email leads all on her own.  She had been asked to setup leads through her dealership's website and a few other classified type websites.  Things are chugging along nicely and she is showing you now and again the great leads she is receiving.  Then one day something happens and she leaves the dealership.  A few weeks later you overhear a conversation at the front desk that folks keep calling in saying that they've sent emails and no one is getting back to them.  Then it dawns on you...

So, how do you make sure that doesn't happen to you?  Simply use email aliases for your website or other places sending you leads.  For example setup a simple websales@yourdealership.com email alias that gets forwarded to the saleperson(s) email address you would like.  Then if that person ever leaves you only need to change where those email leads get forwarded.

Email aliases are super simple to setup and manage. Just ask your email admin to help you out if you don't already know.

Now, that you know how to proactively handle a potentially harmful email situation make sure you make it a part of your employee termination checklist.