Looking to hire an Internet marketing in-house? Follow these simple suggestions to help make the process more efficient and get the best results.
Email Marketing – This is really huge. You have a tremendous captive audience from previous customers and all your web leads. You have advantages over your competitors. Get these in advantages in front of customers and prospects. It will produce results.
Social Media Marketing – This takes time to do it right, but because of your market reach there is a large upside potential. This includes blogging, content building, Facebook, social bookmarking, etc.
Optimization – We know that our websites have s a good SEO foundation as well as some advanced strategies already in place. Things should always be progressing and having someone to build links both internally and externally would produce results over time.
Analysis – Having close eyes on your results and spending (ROI) You’ll want to identify specifically what is to be tracked and also require actionable analysis.
The first three things I mention have elements that cross over to one another so it does make things easier and a blended strategy.
Finding the right person will be key. If you are hiring someone with experience then you’ll want to get detailed explanation of what they been successful at AND have failed at. Any good online marketer has failed and more than once. They’ve tried things have haven’t worked which helps them find what doesn’t. I’ve interviewed enough folks in this industry to know that knowing the buzz words and actually knowing how to accomplish something are two very different things. If you'd like help during the interviewing process let me know.
If you hire someone green you’ll spend less, but their ability to be productive will take some time. We’ve found that you need to have a pretty aggressive pay scale over a two year period so that as they learn and apply you keep in sync with their marketability. If you don’t you risk having to start over. Like any hiring decision it’s the balance.
Don't be afraid, but don't do it blindly either. It's about preparing for the results you want to achieve and then find the right person who can help you get there.