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Do You Set it and Forget it?

by Kevin W. 18. January 2011 02:43

Remember the Showtime Rotisserie?  Ron Popeil invented a small rotisserie oven and coined the phrase ‘set it and forget it’ as part of the ease of using the invention.

Have you had a ‘set it and forget it’ website and Internet marketing strategy?

As many dealerships are headed into the ‘off season’ it’s a great time to get out the measuring stick and see how your Internet marketing efforts are paying off.  Here are a few questions to help get you started.

  • Are you on track to achieve your website and Internet related goals for 2010?  Didn’t set any goals?  Get started now for 2011.
  • Are you confident your dealership took advantage of every lead that came into your dealership?  Use your simple CRM to keep track of every lead and even your closing ratios by marketing source.
  • How is each of your Internet marketing methods performing?  Do your classifieds, pay per click, and other strategies have an acceptable ROI?
  • Is social media on your radar?  If done correctly, there can be benefits to Facebook, blogging, and other social tools.  It’s not too late to start.

 

Your website is your number one marketing tool ... be careful not to have a set it and forget it attitude.  Now is a great time to get your Internet marketing strategies well positioned for 2011.

our team captain can help you evaluate and work on plans for 2011 .. call 800-515-9672!

 

I know some of you are already at work evaluating and preparing for 2011.  Keep it up!

As always thank you for the opportunity to serve with your website and Internet marketing efforts.

 

Congrats to Top 50 Dealers!

It was exciting to see that 11 of the top 50 dealers and 2 out of the 5 blue ribbon awards were presented to InteractRV clients.  Glad to be just a small part of their success.

Update Notes January 2011

by Kevin W. 17. January 2011 08:38

It's 2011 already and we are off to a great start wtih more and more valuable additions, changes, and improvements to our dealer website program and their control panel.

These additions, changes, and fixes are now available for InteractRV Dealer clients:

Control Panel Home
1.    New CP announcemeent moved and intro videos updated.

Control Panel Referral Source for Contacts and Units of Interest
1.    You can now enter a period and backspace as you would expect in the Referral Source field.
2.    An existing referral source value now displays as you would expect when editing.

Control Panel Media Center
1.    Photo text labels now have default text removed when clicking to edit.

These are some improvements designed to help you continue to be the best in your marketplace and give you an edge over your competitors.  If you have questions give us a call at 800-515-9672 ext. 4 and ask to speak to one of your team members today!
 

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