These additions, changes, and fixes are now available for InteractRV Dealer clients.

• ADDED: Ability to add specifics about a Generator on an inventory unit as a separate field is now available.
• ADDED: Contact Status can now be updated when working with inquiry/bought units and follow-ups in the CRM.
• FIXED: Inventory unit interior/exterior color no longer gets updated when performing a library lookup.
• NEW FEATURE: The Media Center has been made available for dealer websites for hosting slideshows, videos, 360 tours, and photo labels.
• NEW FEATURE: Custom Credit Apps are now available that allows a secure app filled out online and print exactly like the paper app in your dealership. HUGE time saver!
  
• ADDED: Quick access to the Sales Report by salesperson.
• CHANGED: When adding or editing a unit or follow-up, clicking save now takes you back to the contact detail record.
• CHANGED: Improvements made to the contact searching speed in the CRM.
• CHANGED: Improvements made to the contact detail page loading time in the CRM.

If you have questions about any of these additions or new features please call your IRV Team Member to learn more at 800-515-9672.

When you have good website analytics data that's showing lots of traffic, low bounce rates, good page views, etc… the next question to ask is not how we get more visitors, but HOW do you engage more of the visitors and persuade them to make contact with you either by email, filling out a form, or picking up the phone?

To engage more visitors and earn their confidence it’s about identifying what it is the visitor wants out of their experience on your website and giving it to them.

One simple thing … How many of your online shoppers are first timer’s or novices?  What educational information about RVing could you offer on your site or point to on another website that would help them get better educated and start to see your dealership as their RVing expert?  What about this … have a few pages of RVing education, then offer an online quiz they can take to get a RV Educated Discount for their next purchase with you.

There isn’t a silver bullet to online success, but rather a focused, consistent effort that will over time produce better and better results.

Call Tracking can help on a number of different levels.  Most people assume that is just tells you where the call came from, but call tracking does MUCH more than that! 

If a customer were to call a dealership on a call tracking number, you would be able to gather all this information about the call (Plan Depending):

• Listen to Call
• Name of Caller
• Phone Number of Caller
• Geographic Location of Caller
• Address of Caller
• Answered/Voicemail/Hang Up/Other
• Date of Call
• Time of Call
• Length of Call
• How they landed on your site (PPC, Classified, Organic Search, and Many More)
• Unique Caller versus Repeat Caller
• And Much More!

Most dealers also assume this just helps gather information on the leads, but it can also do much more like:

• Train Employees 
• Improve Lead Follow-Up
• Track Employees Performance
• Start a Lead Follow-Up Guide 
• Give a Better Understanding of where to Focus Marketing Efforts
• Deciphering which Classified Sites are Worth Using
• Managing PPC Campaigns
• Tracking PPC Performance
• Highest Traffic Lead Days 
• Callers for RV Sales versus Parts Sales
  

We would love to speak more about the Call Tracking Services that InteractRV have to offer.  This can greatly improve your Online Marketing efforts, Increase Sales, Increase Employee Retention and much more. 

You can also feel free to give us a call at (800) 515-9672 for more information, or learn more information to start using our Call Tracking Services!