I received a phone call late this afternoon from one of our dealer/clients telling me about a wild phone conversation one of his salespersons just had with a web lead.

As part of our simple RV Dealer CRM one of the options is to receive notification of your web leads via text message on your cell phone.  So, when an website shopper submitted a request through this dealership's website a salesperson received the lead info within 10 seconds and made a call back to the shopper within the minute.

When the shopper answered the phone she honestly believed that this salesperson was watching her through her computer video camera while in her bathrobe and all.  It took a bit of convincing, but the online shopper eventually understood that all was well and there was no need to worry, but that this salesperson had just responded to her web request VERY quickly.

So, can you respond too quickly?  I don't think so.  Yeah, you might get a few strange conversations like the one in this example, but 99 out of 100 times the person on the other end of the phone will be ecstatic that you considered their request important enough to get back wtih them so promptly.

If you've watched the movie Field of Dreams you'll remember the voice from above speaking to Kevin Costner, as Ray the farmer, to build it and they will come. So, what does he do? He turns a corn field into a baseball field and mysteriously hundreds of folks drive in from all over to see the games.

Have you taken the same approach to your website?

Thinking that just having a website will bring in droves of potential customers to your dealership just may be setting yourself up for disappointment and frustration. Years ago it might have seemed like enough, but with search engines getting smarter and the competition getting stiffer having success on the Internet requires that you do more than just show up to the game.

The PO!NT : Simply having a website doesn't mean success. Making intentional and continual improvements to your website over time is the right way to get the results you are looking for. It's not hard or difficult. Get a plan together and make it happen.