Shopper's vs Buyer's

The big question is ... who is your website designed for? The vast majority of RV Dealership websites are designed for the Buyer. The person coming to your website knowing exactly what they want. You know the typical navigation path .... New RVs > Travel Trailers > Less than $20,000 > List of what you have in-stock on the lot. Seems like the right thing to do, after all that's what every other dealership does, right?

With the typical Buyer taking 90 days to 1 year being a Shopper before making a decision shouldn't you ask yourself ... how does my website persuade the Shopper to trust my RV Dealership so that when they do become a Buyer you've already met their initial needs as a Shopper and naturally they look to buy from you first?

In the early buying stages (shopper), you save the visitor time by providing them with information and insight they would have otherwise had to work much harder and longer to obtain. They give you their time because they sense they are saving some in return. Conveying this information and insight with engaging and enjoyable website content further leverages this relationship by ensuring that visitors are not only saving time, but enjoying the time they do spend with you. Do that and it's a fair bet you'll end up turning your Shopper into a Buyer (customer).

How do you do it? What can you possibly do on your website to meet the needs of your website Shopper's? Start by listening. Get a simple feedback form where your Shoppers and Buyers can tell you what they like and don't like about your website? We've tested over 5 different forms and have narrowed down which one gets the best results.

Next, think simply about how your shoppers behave on your lot. Believe it or not your online shoppers have similar needs. For example, make it easy for them to get around your entire website so they can learn. Soaking it all in is alot of the experience for a shopper.

It might be something as simple as allowing your shoppers to find all your travel trailers with bunks in them. That's how people shop, isn't it? We've done this on all of our RV Dealer websites and it works!

That's a simple start and there are many other things you can do to get your shoppers hooked on you today ... so they'll be back. If you would like more info on how we might be able to help your dealership website give us a call at 1-800-515-9672.